Thursday, February 19, 2015

Everyone Is A Disney Expert

By Katina Brady


Throughout the world Disney has been a fundamental part of childhood memories, with programmes on television, movies released regularly, and the ever-popular merchandising often creating demand that out-strips supply. This means there is a Disney expert in each town, maybe in each street with viewpoints, knowledge and reminisces about the Disney of their childhood and if they are being honest their adulthood as well.

The Disney franchise is immense and covers a wide range of businesses which produces movies, TV channels, shops, merchandise, spectaculars and adventure parks. Everybody at some point in their life has had some interaction with Disney as a corporation whether it is watching a movie, visiting a resort or purchasing company merchandise.

Since 2000 the Disney brand has expanded even further buying out the Muppets, Pixar Animation Studios, Club Penguin and Lucas Film Ltd who were the production company responsible for the Stars Wars Franchise. They also launched cruise boat company; with two boats the Disney Dream whose maiden voyage was in 2011 and the Disney Fantasy, which made its maiden voyage in 2012.

The original studio was called the Disney Brothers and they signed their initial contract in 1923. It was not until 1928 that Mortimer Mouse, soon to be Mickey along with Minnie appeared in Steamboat Willie, which was in black and white. He became the poster boy for the company, even though there seems very few cartoons starring him regularly aired. He was also the first cartoon character to have his very own star on the Walk of Fame, Hollywood.

In 1934 a grumpy duck, Donald was included in the Disney repertoire. A few months later in 1935 Mickey had his debut in colour. The studio possessed the patent for Technicolor for a short amount of time and therefore was the only studio producing colour cartoons. In the Karnival Kid in 1929, Mickey did another 'first', and that was to talk saying the important words 'Hot Dog!'.

The original classic characters also appear in the background of more modern movies; almost like celebrity guests. In the opening shots of the Little Mermaid (1989) an eagle-eyed Disney aficionado may notice Mickey Mouse, Goofy, and Donald in the king's court. I know, I had to go and check too.

In the background of The Rescuers (released 1977) in an original copy there was an image of a naked woman. 3.5 million copies were very quickly withdrawn from sale and it was removed from the scene. In the movie 101 Dalmatians(1996) there are a number of characters from Lady and the Tramp (1955) in the pet shop window.

Even Walt Elias Disney, the founder of the company, liked to appear in his own movies, albeit surreptitiously. For example he appears in the 1940s classic, Fantasia. The sorceress, Yen Sid was Disney's name backwards. His name is also referenced in the 2008 film Wall-E, the name of a loveable robotic garbage collector.

Walt Disney received twenty six Academy Awards, which is the record for the most awards in history. He also won three Golden Globes and he was also presented with an honorary Oscar and seven tiny Oscars for Snow White and the Seven Dwarves (1938). In total in his lifetime he was awarded with over 50 awards for his animation contributions. The awards and recognition are likely to continue as the company goes from strength to strength.




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